Insurer Whole Mom Standards
Insurers
Insurer Whole Mom™ Standards
The Insurer/Plan Whole Mom Accreditation program was created as a means for health Insurers/Plans to identify meaningful interventions and be recognized for efforts with a public accreditation designation.
Recommended Citation: Policy Center for Maternal Mental Health. (2027, July). Whole Mom Survey. https://policycentermmh.org/insurer-whole-mom-standards/
Whole Mom Insurer Accreditation Scale
Recognition as a “Whole Mom” Insurer/Plan is based on the following scale:
- Excellent Accreditation: Meets all 28 basic standards and at least one advanced standard
- Accredited: Meets 23 of the basic standards
- Preliminary Accreditation: Meets 14 of the 28 basic standards
How to be Recognized as a Whole Mom Insurer
Submit this completed form and a letter requesting consideration as a “Whole Mom” Insurer/plan attesting to the accuracy of this form’s content to: [email protected] by June 30 or November 30 of each year.
Whole Mom Insurers may announce their designation through a press release and will receive an accreditation seal to display on their websites.
Updates to the Insurer Whole Mom Standards
In July 2026, the standards were updated to clarify the accreditation thresholds by replacing percentage-based criteria with specific numbers of required standards. Accredited status now requires meeting 23 basic standards, and Preliminary Accreditation requires meeting 14 of the 28 basic standards, while Excellent Accreditation remains unchanged (meeting all 28 basic standards and at least one advanced standard). References to the organization’s former name, 2020 Mom, were also updated to the Policy Center for Maternal Mental Health.